Apple had their yearly September event which unveiled a bunch of new products and a sneak peek into the future of the smartphone.
Apple delivered a series of minor refinements to the Apple Watch including faster processing power and better health app functionality. However, the headline was that the Apple Watch would become cellular enabled, allowing it to work independently of an iPhone. Although users would have to pay a significant amount for the privilege.
Apple briefly mentioned Apple TV but only to inform us that a few more sports features would be added but nothing major.
iPhone 8 and 8 Plus
The new iPhone 8 was nothing less than a disappointment; it is simply just a remake of the iPhone 7 with an inflated price tag. The only redeeming quality was the introduction of wireless charging – a potential game changer, but it is still too early to say what impact, if any, it will have.
Apple managed to redeem itself because, just before Tim Cook (CEO of Apple) ended the event, he uttered the words ‘just one more thing’ and he unveiled the iPhone X (pronounced as iPhone 10). The iPhone X comes with a hefty price tag of £999 (£1,149 for 256GB) but included a full 5.9 edge to edge OLED display, a state-of-the-art facial recognition system, an improved camera, an even faster processor and the removal of the home button. Whether this high-end phone will take off or the price tag will weigh it down is yet to be seen. However, it is an interesting glimpse into the feature of technology and the smartphone.
Since Steve Jobs died Apple has been criticised for a lack of innovation but it has made a comeback with a second revolutionary device,and re-asserted its dominance over the smartphone industry.